Kuhipaat discusses how to remove malware - WP-VCD

#WordPress How to remove WP-VCD Malware?

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WordPress is an free online tool that helps us to make websites. It is easier to make websites on the WordPress platform. We use WordPress to make blogs and websites for our clients.

Few days back we had a big issue with all our WordPress websites and blogs. All of them had refused to open. Even the admin panel that helps us to administer the websites didn’t open. In a few hours, even our email servers were blocked. The server team decided to block all outbound ports to prevent the spread of the virus.

Immediately, we started scanning the server using the virus scanner available in the cpanel for possible malware attack. The virus scan returned over 100 infected files. Few of the files were not known to us. One such file was wp-vcd.php. On searching about this file on Google, we discovered that we are hacked by this very dangerous malware called WP-VCD.

WP-VCD is a WordPress malware injected by wp-vcd.php into WordPress core files. It creates a secret admin user and password to rewrite a few important files functions.php and post.php to put the malicious code. Worse is the fact that the host server team will block all outbound ports upon discovering this malware, leaving us no option to get into the admin of the WordPress websites.

How to remove WP-VCD virus

  1. Login to your cpanel and open file manager to access all the WordPress folders.
  2. Visit wp-includes folder of all your WordPress blogs / websites and delete wp-tmp.php, wp-vcd.php and wp-cd.php files.
  3. Visit wp-content/themes of all the WordPress installation and delete themes that you are not using. Be careful not to delete themes that are active. Both these 2nd and 3rd steps will reduce the number of infected file count.
  4. Try to unblock the ports by going to the Port Block Check. After a few minutes, check if you can login to any of the WordPress websites. If you can login to any of the blogs, please update the WordPress, themes and the plugins. This will clean the files because the infected files will be over-written by core files.
  5. You may also ask the server support team to unblock the ports for 15 minutes with the reason that you have found the reason of the malware attack and that you need access to clean the files.
  6. If you cannot login to the admin panels, the next option is to clean the files manually. You need to edit the wp-content/themes/{theme-name}/functions.php. This is where the malware starts spreading from. You should delete the top part of the codes till the code line as in shown in the image below. Remember that in the original code of functions.php, the theme name functions and definitions is written as a comment right after <?php
  7. After cleaning the functions.php, you should go to wp-includes and search for a file post.php. You may have a line of code right in the beginning that looks like the second image enclosed below. You must delete that line of code.
  8. There might be a few plugins which will also have this malware. Updating the plugin is the best way to get rid of it.
Functions.php inside wp-includes

If you are unable to get rid of the malware after reading the above, you may contact us for support. We will try to help you.

After all the struggles, there was this silver lining that we all learnt a lot about WordPress and its code structure. We will be confident now to customize WordPress websites with much more features and extra functionalities.

Kuhipaat is a digital marketing company specializing in making websites that deliver business objectives. We are based in Duliajan, Assam. Contact us for a free discussion of ideas about how your website can drive business for you.

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OpenSkiez – Promotional Website Designed & Strategized by Kuhipaat

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The Making of OpenSkiez

We at Kuhipaat Communications and Technology Pvt. Ltd., shortly Kuhipaat, have decided to support the indomitable spirit of our friend Vikas Dimri. We are helping him through the OpenSkiez website in his attempt to summit Mt. Everest. His Mission is starting on 5th April 2017. [click here to visit the website]

Mt. Everest is considered the ultimate frontier of human ability. So, it is a challenge not only from the physical fitness point of view, but also in terms of managing the very high expenses involved. Collecting funds through corporate sponsorships is a daunting task. Therefore, Kuhipaat has come forward to help Vikas Dimri in achieving his dream.

Objective

The single minded objective of OpenSkiez is to create an informative platform. And this platform will let brands and corporates see value in terms of investing on Vikas Dimri. Thus, in turn, help Vikas Dimri’s dream come true.

Digital Campaign – A Support Campaign Website

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Home Page 1

OpenSkiez is a support campaign website to help fund Vikas Dimri’s “Mission Everest“. The website is completely strategized, designed and created by Kuhipaat.

His Mission needs him to strategise and plan for meeting his huge financial requirements. We all know Mount Everest is a costly affair, as it needs costly equipments and attire. So, Vikas Dimri needs sponsorships and contributions to make his dream a reality. Therefore,  this campaign website will help Vikas Dimri gather funds to fulfill his Mission.

An Inspiration

OpenSkiez Mission Everest Vikas Dimri Kuhipaat
Home Page 2

Currently, Vikas Dimri  is the Vice President and Business Head – SME, Trade and Working Capital, in Deutsche Bank AG India. Apart from being a successful and respected professional, he has completed other multiple marathons and summits.

Today, he is a good athlete and a trained mountaineer. This shows how well Vikas Dimri is maintaining the “Work – Passion Balance” in his life. People can rarely accomplish both. Yet, he has excelled in his profession as well as his passion.

Vikas Dimri is a great example for all “ordinary us” to follow Work – Passion Balance in life. And we at Kuhipaat, strongly share this belief. We believe that people should pursue both – their professional career as well their passion; be the profession and passion same or different. Some lucky ones get to make a career out of their passion, whereas for others their profession and passion vary.

So, to take a strong standpoint on “Work – Passion Balance” and promote the same among all the ordinary people, this Digital Campaign for Vikas Dimri is paid for, developed and maintained by Kuhipaat free of charge. Somewhat like pro-bono. This will inspire other ordinary people to achieve the extraordinary.

Promote Fitness And Health

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Vikas Dimri’s Fitness Regimen Page

Kuhipaat also believes in maintaining fitness and good health. It goes without saying that Vikas Dimri’s lifestyle requires consistency in terms of training and diet. It requires both physical and mental well-being, which means good stamina, no over/under-weight and no stress. He is successfully keeping both, good health and mental fitness. And that is something many thrive for. So, this website will also be about working towards a healthy life, mental as well as physical.

Strategy

The strategy was to leverage the digital media in terms of raising awareness about Vikas and his Mission Everest.

Custom Built Template

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Footer Page

Keeping Sponsorship at focus, Kuhipaat has created this Digital Campaign for Vikas Dimri. OpenSkiez is also built for the sponsors who have come forward to support him. The website is developed on a completely custom built template by us.

Content Strategy

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Blog Home Page

The complete content of the OpenSkiez is strategized by Kuhipaat. From structure to design to text – all done by us. We are managing the complete Blog section of the website as well.

SEO (Search Engine Optimization)

Kuhipaat has successfully worked on the various aspects of SEO – content as well as technical. This resulted in including OpenSkiez into Google and Bing Search Engines. We successfully made OpenSkiez recognized in organic search.

SMO (Social Media Optimization)

Kuhipaat is working on Social Media Marketing too. We are using various social media outlets and communities to generate publicity. We are increasing the awareness of the event through social media.

Device Responsiveness

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Mobile View

Additionally, Kuhipaat has made the website device responsive as well. We have worked on the responsiveness for different resolutions. So, one may open the website in any phone or tab or pad, it will be device optimized.

The website strategy and development was just part of the full campaign of Vikas Dimri’s Mission Everest. There are many other tasks coming up for which Kuhipaat is working out plans and strategies.

Marketing

Kuhipaat has taken the responsibility to manage the overall marketing of OpenSkiez. We will work to create the buzz about Vikas Dimri’s Mission Everest. Kuhipaat will help fund Vikas Dimri by acquiring sponsorships. We will work through traditional as well as digital marketing. We will also manage the Public Relation for Vikas Dimri.

Sponsorship fund collection

Kuhipaat is going to approach various brands and corporates to sponsor Vikas Dimri. Thus, Kuhipaat will be giving presentations on how the sponsorships are going to benefit the sponsor. Displaying logos, flags, mentions, etc. are some benefits of sponsorship. Apart from these, there will be different benefits for different sponsors per se.

Collaborations/Social Cause

We are going to add social welfare value to Vikas Dimri’s climb and sponsorships. So, Kuhipaat has successfully tied up with the “The Batti Project” recently. “Batti” works to provide electricity to the remotest villages in North-East India. There will be a “Climb to Light” event, where a part of the sponsorship fund is going to be donated towards “The Batti Project”.

We are working towards forming more such collaborations in the near future also.

Future Prospects

Post Mount Everest Summit

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Blog Categories

The website OpenSkiez will not stop after funding “Vikas Dimri’s Mission”. After the Mount Everest summit, Kuhipaat will continue to promote fitness, health and the open skies. And we will continue to inspire people to dream and reach out towards their passion. OpenSkiez will continue to help the ordinary people achieve the extraordinary.

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Digital Marketing and Bollywood

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Digital Marketing in Films

With 1000 films produced annually, Bollywood is the world’s most prolific cinema industry. It is prolific even in its use of digital marketing. According to DI International Business Development, a consulting unit of Confederation of Danish Industry, Bollywood generated revenues of $3 billion in 2011. It has been growing 10% a year. If one closely observes the promotional and marketing strategies of the Bollywood films, dynamism is the only thing one will notice. Bollywood has adapted to the frequent changes in marketing strategies. It comes out as the premier species of the marketing evolution.

From the advent of transistors / radio, Bollywood has innovated to leverage media to the maximum. Even during those days, the promotional activities included on-air contests, interviews with film stars and music composers, selling out complementary movie tickets, options to meet the stars in person, etc. With the emergence of Television, Bollywood started using programs such as ‘Chitrahar’ to promote its films. The promotional activities remained the same, but the media tilted in favour of television. Especially with the advent and popularity of cable and satellite television.

In the same vigour, Bollywood has now adopted to the new media – Internet for its promotional activities.

The report card of Digital Marketing in films

According to the report of Internet and Mobile Association of India, there were 243 million internet users in the country. Today, we have 462 million Internet users, a 90% jump in 2 years. Around 81 per cent of the online Indian population, according to a report by Hungama Digital Media, engages in some kind of social interactivity on the web.

Inevitably, Bollywood had to take all possible steps and risks to utilise the media better than any other industry. The total marketing budgets of a Bollywood movie comprise almost 30-40 percent of the entire production cost. 20-30 percent of that is now being spent on digital marketing.

Bollywood understands that films have a low shelf life. Marketing therefore needs to be swift and wide. It understands that creating awareness alone is not enough. The masses need to engage and connect with the film, its plot and its stars. With Digital Marketing, Bollywood now promotes its movies right from the very inception of the movie. Promotion starts even before the shooting starts.

 

Content Marketing and Bollywood

Content Marketing in Movie Marketing

Content Marketing is a type of online marketing that involves the creation and sharing of online material (such as videos, blogs and social media posts). It may not explicitly promote a brand or a product. Content marketing is about digital stories to stimulate interest in the product. It is subtle. Content is placed in various websites by relevance and interests, and can penetrate deep into the minds of the target consumers.

Internet is a network of computers and mobiles that not only allow consumption of content, but also the independence to create and share content anywhere, anytime. Content strategy therefore intends to make content viral, share-able. It must initiate user generated content.

In 2008, when content marketing as a concept didn’t exist, Ghajini, had made one official website, and two additional websites. It was created to start a content spiral. It wanted to increase its reach and raise curiosity about its content. Along with the websites, it released a lot of viral content on its FB and YouTube page. All these created a previously unseen hype for the movie. Ghajini holds the notable distinction of being the first movie to break the 1 billion (US$17 million) barrier in Bollywood.

Dabang broke the records of Ghajini and 3 Idiots. The movie created a twitter profile and a YouTube channel by the name, Chulbul Robinhood Pandey, apart from the ones in the name of the film.

A recent example is of the film Bajirao Mastani, which invested in a content strategy by launching an animated web series titled ‘Blazing Bajirao’. It was released three months prior to the release of the film.

Social Media in Movie Marketing

Content marketing targets Internet Users by their interests and Internet browsing behaviours. Social media targets Internet Users in their closed groups. It’s like referral marketing within millions of closed groups. From an average budget movie to a mega budget movie, all mandatorily design a Facebook page, a Twitter and an Instagram handle.

The team gets the actors to engage with fans in their pages. They even go live on Social Media and chat with their fans. From sharing anecdotes to conducting polls among followers, the pages try to create as much social connections as possible.

Bollywood has successfully integrated on-ground events to boost Social Media engagement. A real event has a better chance of getting viral. To promote Kahaani, Vidya Balan had came out in public with a prosthetic belly. She mingled with the public carrying an onscreen picture of her missing husband. Even the release of the  film was planned a day after International Women’s Day.

The trailer of the film, Rowdy Rathore, was launched in an open stadium in Worli, Mumbai on 2 April 2012. It received over 2,295,756 views in less than one month on YouTube.

Gaming, Mobile Apps and Bollywood

Digital Marketing and Films

Bollywood has been a pioneer in using technology such as Online Gaming and Mobile Applications. It has brought in the know-how required for such marketing tools from abroad. Kahaani had engaged the social networking website ibibo.com to develop an online game. The game called ‘The Great Indian Parking Wars’, required players to park Vidya’s taxi on a street. The game was well accepted reaching 50,000 hits in 10 days.

Unlike Hollywood, Bollywood learnt not to wait for their movies to do well before releasing a game. Bollywood started releasing video games prior to the release of the movie. It has proved to be another effective publicity stunt to grab the attention of the audiences.

The 5 most successful video games released by the marketing teams of Bollywood are as follows:

  1. The team of the Akshay Kumar, Sidharth Malhotra starrer, Brothers release a video game by the movie name. Brothers: Clash of Fighters, had 3D animated life-like characters that looked similar to the heroes of the film.
  2. Shahrukh Khan starrer Ra.One released the game titled RA.ONE as the prequel to his actual movie
  3. Krrish gave India its first superhero and had a mobile video game supposedly made by a fan.
  4. Ghajini was the first Bollywood movie that was made into a 3D game for PCs. It has the voice of Aamir Khan as well.
  5. Dhoom-3 released its video game on Android, Windows and iPhone even before releasing the movie trailer and the songs.

Conclusion

Thus Technology has been playing a huge role in movie marketing. Digital Marketing has been used in all its forms and possible technologies by Bollywood. Consequently, it has been very successful in all its initiatives. There is a lot to learn for all digital marketers from the various case studies available on the use of Digital Marketing by the Bollywood film industry.

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