What are SEO tips?
SEO tips are steps taken to improve a website’s position in the search engine result page. For every businessman, it is necessary to promote their business by ranking their website higher in Google, Bing etc. For example if you are an entrepreneur who is running a construction business, then it is necessary that when someone searches for ‘best builders’ than your website is listed in the first page of the search engine. The SEO tips that we are about to discuss will help achieve the same.
Search volume, relevance of content and existence of competing websites are the basic areas to be focused while thinking about SEO tips to rank a website among the search engine results.
5 easy SEO tips to rank your website higher
While there is no magic wand, there are various steps that you can take to take your website to the top of a search engine results page (SERP). These steps are called ‘Search Engine Optimization’. They are divided into two broad categories:
- On-page Optimisation
- Off-page Optimisation
In this blog, we will concentrate on the On-page Optimisation of a website. Here are the five most common and easy steps that one must execute to rank a website higher. The other complicated stuff will have to follow these basic steps.
SEO Tip – 1: Content should be relevant
Content plays a vital role not only in SEO but also in terms of likeability of the website by the readers. Like readers do not have time to browse through irrelevant long content, the search engines behaves similarly. Quality content created specifically for your intended target user, using the keywords and phrases that the targeted user uses to identify the website increases site traffic, authority and relevance.
For a business-man, it is necessary to identify keywords or phrases that his customers would use. He or his SEO agency needs to know the keywords when the website should be presented to the search results. The home page should be initially written with an overall focus, and then each page should have its own set of target keywords and phrases. Some rules that we should follow while writing content:
- The keywords / phrases should be repeated especially in the opening and closing paragraphs,
- The keywords should be highlighted using bold, italics and inside headings.
- There should be one or two focus keywords for each page, and the others should be secondary keywords.
- We must not however overdo it. Both Google, Bing and your readers are smarter than you think. Never sacrifice good writing for SEO. The best pages are written for users, and not for the search engines.
- We should write shorter sentences, in active voice wherever possible.
- We can use tools and plugins such as Yoast SEO to see if the content is up to the mark.
- Lastly, everybody including the search engines love regularly updated content. It indicates a site’s freshness.
SEO Tip – 2: Title Tag
The Title Tag is what you can see at the very top of your browser for each website. It is populated by a meta tag called the Title Tag present in your page’s HTML source code. The title tag is not your page’s primary headline. The headline you see on the page is typically an H1 (or possibly an H2) HTML element.
The length of a title tag that Google will show will vary but in general 55-60 characters is a good rule of thumb here. We should insert our focus keyword into the title tag. If you can do it in a natural and compelling way, add some related modifiers around that term as well. Keep in mind that the title tag will frequently be what a searcher sees in search results for your page. It’s the “headline” in organic search results, so you should also take into account how clickable your title tag is.
SEO Tip – 3: Meta Descriptions
While the title tag is effectively your search listing’s headline, the meta description (another meta HTML element that can be updated in your site’s code, but isn’t seen on your actual page) is effectively your site’s additional ad copy. Google takes some liberties with what they display in search results, so your meta description may not always show, but if you have a compelling description of your page that would make folks searching likely to click, you can greatly increase traffic. (Remember: showing up in search results is just the first step! You still need to get searchers to come to your site, and then actually take the action you want.)
SEO Tip – 4: Alt Attributes
An Alt Attribute is an HTML element that allows you to provide alternative information for an image if a user can’t view it. It is necessary that you have a useful description which gives you another opportunity – outside of your content – to help search engines understand what your page is about. There is no necessity to include targeted keywords only into the alt attribute. You can use every possible variation of it into your alt attribute.
Every image should necessary have a sentence or a phrase in the alt attribute. So it is critical that we plan the attributes to the benefit of the overall website. It is equally critical to write the attribute as per the image. Irrelevant alt attribute will only harm the ranking of the website.
SEO Tip – 5: URL Structure
The URL structure is the last point in the series. The URL is not only a critical SEO factor, but also an important factor to structure the navigation of the website.
Static website pages are always structured in different folder, sub-folders and then files. structure. It is important to name these folders, sub-folders and files from a SEO perspective. The URL structure should not only be logical to segment and classify the website, but also have keywords within it.
Some content management systems like WordPress has different ways to structure the URLs. We should use the one that properly brings out the category of the page or post and the name of the page should have keywords within it.
If there is a need to change your URL structure, use proper redirects. A 301 redirect is a permanent redirect which passes 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. This is a common mistake businesses make when they redesign their websites.
So, the above 5 pointers are the easiest and most effective on-page SEO tips. We must remember to follow these steps. It will help to promote the business and gain new customers.
SEO is a vast subject and therefore needs a much detailed execution. There are many technical steps that require an SEO expert. Kuhipaat Communications and Technology Pvt Ltd, based in Duliajan, Assam has SEO experts to take care of the ranking of your website. Please do give us a call, or leave your number here, and we will call you back to understand your website requirements.