{"id":109,"date":"2012-12-02T14:11:00","date_gmt":"2012-12-02T14:11:00","guid":{"rendered":"http:\/\/TSO.kuhipaat.in\/services"},"modified":"2024-08-14T11:52:06","modified_gmt":"2024-08-14T11:52:06","slug":"communications-always-the-understated","status":"publish","type":"post","link":"https:\/\/kuhipaat.in\/blogs\/communications-always-the-understated\/","title":{"rendered":"Communications – Always the Understated."},"content":{"rendered":"
\nFinancial Accounting, Acquisitions & Mergers, Forex Management, Product Strategy, Sales Strategy are all big job families respected as those hard skills that one needs to acquire through first class education and years of experience. <\/span>
\n<\/span>
\nThey are the science of a business. <\/span>Communication is a soft skill. How can that be a science? #Joke<\/span>
\n<\/span>
\nSecretary Sandra writes an internal email to all the employees launching a new bike parking space, and that is communication. Product manager, Victor writes the product details with the laundry list of all important features for the website guy to simply upload, and that is communication too. Everybody does communication in some form or the other.<\/span>
\n<\/span>
\nHence the over-riding perception that communication is everyone’s cup of tea. #anotherjoke<\/span><\/p>\n

#FACT<\/span>
\nCommunication is the science of understanding consumer insights, their behaviour carved out of age, education, income, customs, traditions and experiences; and arriving at the creative strategy; and executing it in the relevant media such as TV, radio, Internet etc.<\/em><\/span>
\n<\/em>
\n#FACT<\/span>
\nCommunication too needs to have a 5 year vision, annual objective, brand positioning strategy, cost strategy, media strategy, production and procurement roadmap, technology strategy and HR resource planning.<\/em><\/span>
\n<\/em>
\n#<\/em>FACT<\/span>
\nCommunication unlike yester-years, has become measurable to a great extent. Father of modern advertising, John Wanamaker’s words “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” was before the advent of technology. He would have been a happier man today.<\/span><\/em>
\n<\/span><\/em><\/em>
\n#FACT<\/span>
\nThis is the age of technology and forms of communication, as I write is evolving towards the use of the Internet, Mobile and other web technologies. Communication experts need to be those geeks who are creative, understand consumers, knows the technicalities of production, knows technology, knows media and the business of a revenue model to stay profitable. <\/em><\/span>
\n<\/em><\/span>
\n#FACT<\/span>
\nIndia has a communications school in a remote village called Shela in Ahmedabad called Mudra Institute of Communications, Ahmedabad (MICA) that attracts the best of students, who could have gone to the IIMs. MICAns understand the ways to know consumers and construct consumer insights.<\/em><\/span>
\n<\/span><\/em>
\n#FACT<\/span>
\nCommunications make or break perceptions. And Perception is the brand’s reality.<\/em><\/span>
\n<\/span>
\nIt is time that brands wake up to the fact they need to consider communications as a critical element in the business model. I understand that it would always stay as a cost centre, but it needs to be looked at a cost centre that directly impacts revenue through brand building, sales, social awareness and employee motivation.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Financial Accounting, Acquisitions & Mergers, Forex Management, Product Strategy, Sales Strategy are all big job families respected as those hard skills that one needs to acquire through first class education and years of experience. They are the science of a business. Communication is a soft skill. How can that be a science? #Joke Secretary Sandra writes an internal […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2,51,8],"tags":[],"class_list":["post-109","post","type-post","status-publish","format-standard","hentry","category-advertising","category-business-consulting","category-digital-marketing"],"yoast_head":"\nCommunications - Always the Understated. - Kuhipaat Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuhipaat.in\/blogs\/communications-always-the-understated\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communications - Always the Understated. - Kuhipaat Communications\" \/>\n<meta property=\"og:description\" content=\"Financial Accounting, Acquisitions & Mergers, Forex Management, Product Strategy, Sales Strategy are all big job families respected as those hard skills that one needs to acquire through first class education and years of experience. They are the science of a business. Communication is a soft skill. 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