{"id":267,"date":"2016-12-16T09:50:26","date_gmt":"2016-12-16T09:50:26","guid":{"rendered":"http:\/\/kuhipaat.in\/?p=267"},"modified":"2024-08-14T11:14:28","modified_gmt":"2024-08-14T11:14:28","slug":"social_media_sociology","status":"publish","type":"post","link":"https:\/\/kuhipaat.in\/blogs\/social_media_sociology\/","title":{"rendered":"Social Media is about knowing Sociology and Psychology."},"content":{"rendered":"

Social Media Marketing, Sociology & Psychology<\/h1>\n

\"social-media-marketing<\/a><\/p>\n

In words of renowned digital analyst, speaker and author Brian Solis, “Social Media is about Sociology and Psychology more than Technology.\u201d<\/p>\n

If we communicate according to other people\u2019s background and needs,\u00a0chances are high\u00a0of influencing their\u00a0behaviour. While content becomes a part of sociology and influencing behaviour\u00a0comes under\u00a0psychology. In addition we are using technology as a medium of such conversations in social media marketing. Although it involves a huge mass of people, yet it one to one interaction can that can happen.<\/p>\n

Any business, small to large, can make use of social media for brand advertising and generate leads. However it all depends on\u00a0how well\u00a0we do it. How can we create conversations? The key tasks are to listen, engage and build relationships with people. Things should revolve around the people rather than the business.<\/p>\n

For social media marketing to become effective tool in decision making tapping into the psychological aspects of other people based on their socialisation factors is necessary. Psychological factors are\u00a0needs, thoughts, feelings, attitudes, etc.\u00a0Socialisation\u00a0factors are\u00a0family, location, education, environment, etc.<\/p>\n

Digital marketing\u00a0consequently helps people spread the word about\u00a0their business which\u00a0results in brand advertising and lead generation. It is all about\u00a0identifying the essence of engagement.<\/p>\n

Social Media Marketing – An Interesting Video<\/h2>\n

If we\u00a0think we are\u00a0in complete control of our\u00a0destiny or even our\u00a0own actions, we are\u00a0wrong. Every choice\u00a0we make, every behavior\u00a0we exhibit and even every desire\u00a0we have\u00a0has its roots in the social universe.\u00a0In the video below\u00a0Nicholas Christakis, Professor of Medical Sociology in\u00a0Harvard University, explains why individual actions are inextricably linked to sociological pressures.<\/p>\n