{"id":516,"date":"2017-09-02T06:26:41","date_gmt":"2017-09-02T06:26:41","guid":{"rendered":"http:\/\/kuhipaat.in\/blogs\/?p=516"},"modified":"2019-02-21T10:06:35","modified_gmt":"2019-02-21T10:06:35","slug":"social-media-management-part-1","status":"publish","type":"post","link":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/","title":{"rendered":"Social Media Management – Part 1"},"content":{"rendered":"

Social Media Management<\/span><\/h1>\n
\"Social

<\/span> Only when we listen intently, that we conclude positively.<\/span><\/p><\/div>\n

Social Media Management is a vast subject, which needs deeper understanding and constant reading & updates. It has revolutionised access to data, information flow, connectivity, which from our perspective, has affected advertising, media and research understanding.<\/span><\/p>\n

Social Media comprises the following key elements:<\/span><\/p>\n

    \n
  1. Listening, Research & Analysis<\/span><\/li>\n
  2. Creation of Content<\/span><\/li>\n
  3. Content Curation<\/span><\/li>\n
  4. Bulk Scheduling Strategy<\/span><\/li>\n
  5. Influencer Marketing<\/span><\/li>\n
  6. Analysis & Dashboards<\/span><\/li>\n
  7. and of course, the myriad tools that are available (which is a study in itself)<\/span><\/li>\n<\/ol>\n

    Social Media Listening<\/span><\/h3>\n

    Today, we will try to write our understanding about listening.<\/span><\/p>\n

    Unless we keep listening to the Internet, we can’t interact with the Internet. It is not only applicable for a successful social media strategy, but also for search and online display advertising, equally critically. <\/span><\/p>\n

    Secondly, it is important to understand the scope of the listening requirements. <\/span><\/p>\n

    Do we listen to the social media channels that we own, or the competition as well? Do we listen to the whole eco-system of social media including YouTube, Forums, News websites and blogs?<\/span><\/p>\n

    Then there is the definition of Target Audience, which  will help us in deciding on the location, language, age, gender etc and even the platforms and devices, to focus our listening queries.<\/span><\/p>\n

    Search Algorithm<\/span><\/h3>\n

    There are primarily two ways to listen to the Internet. One is via keywords, and the other is by using boolean search queries. Only the advanced costlier listening tools have the boolean query feature. In keywords, you can mention the keywords in either OR or AND logic, and even list the negative keywords that you want to avoid. In boolean method, we can create an algorithm that can be very precise. For instance, we can find content which has the keyword ‘social media’ around 20 words of the keyword ‘India’.<\/span><\/p>\n

    It is necessary to understand and scope our requirements to go scouting for the best possible software at the best possible price.<\/span><\/p>\n

    \n

    Let us present you a list of social media listening tools, which we have found notable and can be considered for social media listening requirements:<\/span><\/p>\n

    1. https:\/\/www.brandwatch.com<\/a><\/span>
    \n 2.     https:\/\/mention.com\/\u2026\/media-\u2026\/social-media-monitoring-tools\/<\/a><\/span>
    \n 3.     https:\/\/www.meltwater.com\/in\/products\/<\/a><\/span>
    \n 4.     https:\/\/hootsuite.com\/platform\/monitoring<\/a><\/span>
    \n 5.     http:\/\/mentionlytics.com<\/a><\/span><\/p>\n

    Most of these softwares also give other benefits such as engagement, bulk scheduling of social media posts etc. There are a lot more options in the market that you can browse, connect to and take demo on Skype. The best way however is to take a trial for a week to conclude on one of them.<\/span><\/p>\n

    Listening Strategy Infographics<\/span><\/h3>\n

    \"social<\/span><\/p>\n

    My next post will be on Social Media Engagement.<\/span><\/p>\n

    You are all invited to #<\/span>AskQuestion<\/span><\/a>s. We will try to answer them as best as possible.<\/span><\/span><\/p>\n

    Happy Surfing! Have a good day.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Social Media Management Social Media Management is a vast subject, which needs deeper understanding and constant reading & updates. It has revolutionised access to data, information flow, connectivity, which from our perspective, has affected advertising, media and research understanding. Social Media comprises the following key elements: Listening, Research & Analysis Creation of Content Content Curation Bulk […]<\/p>\n","protected":false},"author":1,"featured_media":517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11],"tags":[89,90,88],"class_list":["post-516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-media","tag-smm","tag-social"],"yoast_head":"\nSocial Media Management - Part 1 - Kuhipaat Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Management - Part 1 - Kuhipaat Communications\" \/>\n<meta property=\"og:description\" content=\"Social Media Management Social Media Management is a vast subject, which needs deeper understanding and constant reading & updates. It has revolutionised access to data, information flow, connectivity, which from our perspective, has affected advertising, media and research understanding. Social Media comprises the following key elements: Listening, Research & Analysis Creation of Content Content Curation Bulk […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Kuhipaat Communications\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-02T06:26:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-21T10:06:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kuhipaat.in\/blogs\/wp-content\/uploads\/2017\/09\/Social_media_listening.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Durlov Baruah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Durlov Baruah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/\"},\"author\":{\"name\":\"Durlov Baruah\",\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/#\\\/schema\\\/person\\\/4dc6c14762970634220111969af91930\"},\"headline\":\"Social Media Management – Part 1\",\"datePublished\":\"2017-09-02T06:26:41+00:00\",\"dateModified\":\"2019-02-21T10:06:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/\"},\"wordCount\":489,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Social_media_listening.jpg\",\"keywords\":[\"Media\",\"SMM\",\"Social\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/\",\"url\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/\",\"name\":\"Social Media Management - Part 1 - Kuhipaat Communications\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Social_media_listening.jpg\",\"datePublished\":\"2017-09-02T06:26:41+00:00\",\"dateModified\":\"2019-02-21T10:06:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/#\\\/schema\\\/person\\\/4dc6c14762970634220111969af91930\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/#primaryimage\",\"url\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Social_media_listening.jpg\",\"contentUrl\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/Social_media_listening.jpg\",\"width\":800,\"height\":500,\"caption\":\"Only when we listen intently, that we conclude positively.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/social-media-management-part-1\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media Management – Part 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/#website\",\"url\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/\",\"name\":\"Kuhipaat Communications\",\"description\":\"Website Developer | Digital Marketing | Duliajan | Guwahati | Assam\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/#\\\/schema\\\/person\\\/4dc6c14762970634220111969af91930\",\"name\":\"Durlov Baruah\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3be3ae0e9565ec4a7b2211dacd722e431ba49efc908661324987483ea4b6ee46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3be3ae0e9565ec4a7b2211dacd722e431ba49efc908661324987483ea4b6ee46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3be3ae0e9565ec4a7b2211dacd722e431ba49efc908661324987483ea4b6ee46?s=96&d=mm&r=g\",\"caption\":\"Durlov Baruah\"},\"url\":\"https:\\\/\\\/kuhipaat.in\\\/blogs\\\/author\\\/kuhipaat_admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media Management - Part 1 - Kuhipaat Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Management - Part 1 - Kuhipaat Communications","og_description":"Social Media Management Social Media Management is a vast subject, which needs deeper understanding and constant reading & updates. It has revolutionised access to data, information flow, connectivity, which from our perspective, has affected advertising, media and research understanding. Social Media comprises the following key elements: Listening, Research & Analysis Creation of Content Content Curation Bulk […]","og_url":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/","og_site_name":"Kuhipaat Communications","article_published_time":"2017-09-02T06:26:41+00:00","article_modified_time":"2019-02-21T10:06:35+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/kuhipaat.in\/blogs\/wp-content\/uploads\/2017\/09\/Social_media_listening.jpg","type":"image\/jpeg"}],"author":"Durlov Baruah","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Durlov Baruah","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/#article","isPartOf":{"@id":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/"},"author":{"name":"Durlov Baruah","@id":"https:\/\/kuhipaat.in\/blogs\/#\/schema\/person\/4dc6c14762970634220111969af91930"},"headline":"Social Media Management – Part 1","datePublished":"2017-09-02T06:26:41+00:00","dateModified":"2019-02-21T10:06:35+00:00","mainEntityOfPage":{"@id":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/"},"wordCount":489,"commentCount":0,"image":{"@id":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/#primaryimage"},"thumbnailUrl":"https:\/\/kuhipaat.in\/blogs\/wp-content\/uploads\/2017\/09\/Social_media_listening.jpg","keywords":["Media","SMM","Social"],"articleSection":["Social Media"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/","url":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/","name":"Social Media Management - Part 1 - Kuhipaat Communications","isPartOf":{"@id":"https:\/\/kuhipaat.in\/blogs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/#primaryimage"},"image":{"@id":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/#primaryimage"},"thumbnailUrl":"https:\/\/kuhipaat.in\/blogs\/wp-content\/uploads\/2017\/09\/Social_media_listening.jpg","datePublished":"2017-09-02T06:26:41+00:00","dateModified":"2019-02-21T10:06:35+00:00","author":{"@id":"https:\/\/kuhipaat.in\/blogs\/#\/schema\/person\/4dc6c14762970634220111969af91930"},"breadcrumb":{"@id":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/#primaryimage","url":"https:\/\/kuhipaat.in\/blogs\/wp-content\/uploads\/2017\/09\/Social_media_listening.jpg","contentUrl":"https:\/\/kuhipaat.in\/blogs\/wp-content\/uploads\/2017\/09\/Social_media_listening.jpg","width":800,"height":500,"caption":"Only when we listen intently, that we conclude positively."},{"@type":"BreadcrumbList","@id":"https:\/\/kuhipaat.in\/blogs\/social-media-management-part-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kuhipaat.in\/blogs\/"},{"@type":"ListItem","position":2,"name":"Social Media Management – Part 1"}]},{"@type":"WebSite","@id":"https:\/\/kuhipaat.in\/blogs\/#website","url":"https:\/\/kuhipaat.in\/blogs\/","name":"Kuhipaat Communications","description":"Website Developer | Digital Marketing | Duliajan | Guwahati | Assam","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kuhipaat.in\/blogs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/kuhipaat.in\/blogs\/#\/schema\/person\/4dc6c14762970634220111969af91930","name":"Durlov Baruah","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3be3ae0e9565ec4a7b2211dacd722e431ba49efc908661324987483ea4b6ee46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3be3ae0e9565ec4a7b2211dacd722e431ba49efc908661324987483ea4b6ee46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3be3ae0e9565ec4a7b2211dacd722e431ba49efc908661324987483ea4b6ee46?s=96&d=mm&r=g","caption":"Durlov Baruah"},"url":"https:\/\/kuhipaat.in\/blogs\/author\/kuhipaat_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/kuhipaat.in\/blogs\/wp-json\/wp\/v2\/posts\/516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kuhipaat.in\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kuhipaat.in\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kuhipaat.in\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kuhipaat.in\/blogs\/wp-json\/wp\/v2\/comments?post=516"}],"version-history":[{"count":3,"href":"https:\/\/kuhipaat.in\/blogs\/wp-json\/wp\/v2\/posts\/516\/revisions"}],"predecessor-version":[{"id":642,"href":"https:\/\/kuhipaat.in\/blogs\/wp-json\/wp\/v2\/posts\/516\/revisions\/642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kuhipaat.in\/blogs\/wp-json\/wp\/v2\/media\/517"}],"wp:attachment":[{"href":"https:\/\/kuhipaat.in\/blogs\/wp-json\/wp\/v2\/media?parent=516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kuhipaat.in\/blogs\/wp-json\/wp\/v2\/categories?post=516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kuhipaat.in\/blogs\/wp-json\/wp\/v2\/tags?post=516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}