{"id":591,"date":"2019-12-26T15:22:43","date_gmt":"2019-12-26T15:22:43","guid":{"rendered":"http:\/\/kuhipaat.in\/blogs\/?p=591"},"modified":"2024-08-14T11:06:08","modified_gmt":"2024-08-14T11:06:08","slug":"consumer-promotion-protech-homefie-contest","status":"publish","type":"post","link":"https:\/\/kuhipaat.in\/blogs\/consumer-promotion-protech-homefie-contest\/","title":{"rendered":"Consumer Promotion – Protech Homefie Contest"},"content":{"rendered":"\n

Homefie is a Selfie inside your beautiful home! Here is a blog to show our expertise in creating and managing a consumer promotion contest digitally.<\/p>\n\n\n\n

We at Kuhipaat Communications and Technology Pvt. Ltd., shortly Kuhipaat, create engaging marketing content to engage prospects and customers to meet a marketing problem or an marketing objective. <\/p>\n\n\n\n

Our client Protech Group (link of website designed by Kuhipaat<\/a>) had wanted us to design a promotion to engage its potential influencers and customers to like the Facebook page of Protech Group and also to increase website views.<\/p>\n\n\n\n

Consumer Promotion Idea:<\/h2>\n\n\n\n

We had taken the consumer craze around mobile selfie in order to upload onto social media, and suggested a selfie contest. The selfie idea was about the love and pride of the homeowner. Any homeowner is extremely proud of her home decor, in order to make it relevant for Protech Group.<\/p>\n\n\n\n

We branded it as Protech Homefie Contest taking the word selfie and home.<\/mark> It is a selfie photography contest to acknowledge all the proud homemakers who take a lot of effort to make their homes beautiful, clean and tidy.<\/p>\n\n\n\n

All the participants had to do was to take a selfie with your favourite room and upload it on our official Facebook Page with a caption & the hashtag #protechhomefie<\/a>. The contest duration is from 1st June to 15th June 2018. Ten best Selfies would win a gift voucher of Rs. 1000\/- each!<\/p>\n\n\n\n

The steps to participate in the consumer promotion were as follows:<\/p>\n\n\n\n

  1. The consumer has to like the facebook page of Protech group. www.facebook.com\/protechgroupindia<\/a><\/li>
  2. Take a selfie with his or her favourite room in the background and upload it on the page.<\/li>
  3. Write a caption with the hashtag #protechhomefie and post it.<\/li>
  4. Please visit the link to create a Contest ID to complete your participation. <\/li><\/ol>\n\n\n\n

    Protech Group had a committee to judge the best entries to select the 10 lucky winners. The winners would get a gift worth Rs 1000\/-. We decided to feature the winners on the Facebook page of Protech Group.<\/mark> <\/p>\n\n\n\n

    Promotion Communication Strategy<\/h2>\n\n\n\n

    Any consumer promotion campaign needs ample advertising targeted to the target audience. Since it was a digital consumer promotion to increase likes on the Facebook page and to increase website page views, we decided to use digital media to promote this contest.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Creation of a Consumer Contest Logo<\/h3>\n\n\n\n

    In order to give an instant recognition to the contest visually, we decided to design a Contest logo \/ mnemonic. The logo had the name Protech for instant brand connection. Also, the creative idea behind the logo was to make to contemporary, colourful and vibrant. This logo was present in every communication that we had to promote the consumer contest promotion.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Creation of a Consumer Promotion Landing Page<\/h3>\n\n\n\n

    We had created an exclusive landing page on the website and had linked it in place of the EMI Calculator for the period of the promotion. Here is the URL<\/a> of the landing page – Link.<\/a><\/p>\n\n\n\n

    \"Landing
    Homefie Landing Page<\/figcaption><\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    The landing page of the Protech Homefie Contest had the steps to be followed in order to participate in the contest. Also, it had a contest form where the customer had to enter his details and register for the contest. Upon entering his details, the Kuhipaat programming team had done a small web application to send a contest participation ID in an SMS to the participant. This was done to increase the credibility of the promotion and the fact that Protech Group is a tech-savvy company. <\/p>\n\n\n\n

    \"Contest
    The SMS Marketing enabled contest form<\/figcaption><\/figure>\n\n\n\n

    <\/p>\n\n\n\n

    Consumer Promotion Contest Campaign<\/h3>\n\n\n\n

    We had started the promotion contest campaign with a teaser video that we had released on Facebook, Instagram and Twitter. Here is the link of the Facebook post<\/a>.<\/strong><\/p>\n\n\n\n

    \nhttps:\/\/www.facebook.com\/protechgroupindia\/videos\/941935275967264\/\n<\/div><\/figure>\n\n\n\n

    Five days after the teaser video, we launched the homefie contest campaign with a image post. Here is the link for the post<\/a>. We did not do a paid campaign to boost the post, as the budget was limited. Even then, we had started getting a lot of queries and participation. Page likes also started increasing.<\/p>\n\n\n\n

    \nhttps:\/\/www.facebook.com\/protechgroupindia\/photos\/a.122797021214431\/944985818995543\/?type=3&theater\n<\/div><\/figure>\n\n\n\n

    We did three more posts in the remaining 14 days to advertise the Protech homefie contest promotion. All the creatives were different and the objective was to create interest and urgency. They accompanied the steps to participate in the homefie contest promotion. All the graphic designs were intended to show that it is a photography or a selfie promotion contest. The polaroids or the model taking a selfie pointed to that creative leap. <\/p>\n\n\n\n

    Following were the creatives used for the same.<\/p>\n\n\n\n