But Email Consultancy to achieve results
Email Marketing is still the best digital marketing tool with the highest ROI. Many professionals point to the death of email marketing, but we think it is just starting. Of course, too many emails without a content relevance strategy is not effective. 78% consumers unsubscribe a mailing list because of too many emails.
Email marketing has many advantages if used properly and offer relevant information. It can leverage sales, generate new customers and help in retaining customers. Unlike social media, there is a base of customers already interested in the product or the brand. In social media, content is filtered by the platform and do not reach all people. Emails reach everyone and they can choose whether to open the emails or not. Also, 91% of people access their email at least once a day, 92% of all Internet users have at least one email account. According to the Radicati Group, the number of email users will grow to 3 billion in 2020.
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. The same study also shows that the buying process happens 3 times faster than in social media.
On emails, we can personalize the communication by addressing the customer by name, and offering him the information that he needs. The HTML emails can have links for any action to be taken by the customers.
To enhance loyalty, this type of email campaign aims to promote the relationship with the brand in order to generate more sales. Wishing birthdays, season greetings, pre-launch offers etc form this strategy.
This is the most traditional strategy, which is intended to increase impulsive behavior of the customers through discounts, promotions, up sell campaigns and launch of new products and services.
Emails to spread information are intended mainly to inform clients of relevant future events, latest developments, security information, and to get feedback on a particular service or product.
Emails are a very non-intrusive media to give transaction information for the customers to have records of every transactions that he has had with the brand. They seem unimportant today, but forms a basis of brand connect.
Kuhipaat is a communications and technology company with expertise in communications strategy and technology skills. Kuhipaat has tied up with India’s largest SMS, Email, IVR and WhatsApp Marketing Company – ValueFirst to offer the Email Marketing solution. We not only design emails that are compatible with all email clients, but also verify the accuracy of email IDs to send bulk emails. Also, we provide reports of open ratio, bounces and clicks.
Kuhipaat provides HTML email design services that brings in years of expertise of Email Marketing. All email clients like Outlook behave differently and it is a strenuous task to design an email, which will open in all the popular email clients. Email marketing best practices mandates three things that every Email Marketer must follow. Kuhipaat ensures these three best practices:
Email marketing requires us to send emails to customers who have opted in to receive emails. Kuhipaat will manage the database of email IDs that have opted in and will only send emails to those opted email IDs. Also, Kuhipaat will manage the unsubscribe list to remove them for future email marketing activities.