kuhipaat-brand-character for Protech - Protech Guru

Protech Guru: Use of a Brand Character to create consumer engagement.

Introduction Loyalty to a brand depends primarily on the consumer experience with the brand. Brand identity, which provides direction, purpose and meaning for a brand, is also linked to consumer experience and engagement. Protech Group is a well known real estate brand in Assam and the Northeast of India. Kuhipaat was assigned the responsibilities for […]

Social Media Listening

Social Media Management – Part 1

Social Media Management Social Media Management is a vast subject, which needs deeper understanding and constant reading & updates. It has revolutionised access to data, information flow, connectivity, which from our perspective, has affected advertising, media and research understanding. Social Media comprises the following key elements: Listening, Research & Analysis Creation of Content Content Curation Bulk […]

Amul Advertisement – Simple and Consistent Brand Strategy

Nostalgia Amul Amul- The Taste of India. Need we say more? No! However, our love and connect with the brand Amul make us ruminate over it. A native brand success story example-Amul. A Consistent Advertisement elevating Brand Identity-Amul.  The utterly butterly ‘Amul girl’ is an icon of the middle class India right from 1967. Woah! Do we […]

Marketing Communications in the times of the World Wide Web.

Marketing Communications over the last decade has taken a big leap (of faith!) with the advent of interactive, super-fast, inter-connected world wide web and the myriad web technologies. All the critical pillars of communications – message, media, consumers, design tools, skill-sets etc have undergone a change. Or I should say, the technological advances have brutally […]

Social Media is about knowing Sociology and Psychology.

Social Media Marketing, Sociology & Psychology In words of renowned digital analyst, speaker and author Brian Solis, “Social Media is about Sociology and Psychology more than Technology.” If we communicate according to other people’s background and needs, chances are high of influencing their behaviour. While content becomes a part of sociology and influencing behaviour comes under psychology. In addition we […]