Interest Groups, Communities, Fans etc.
Social Media is relevant, subliminal advertising in various social networks, groups and communities on the Internet. Although it is fuelled by platforms like Facebook, Twitter and Google, yet social media is much more than these websites. In fact, social media strategy begins from your website(s), micro-sites and your blog(s).
Social Media strategy includes content marketing strategies to create synergies and sustain itself among the social media and Internet consumers. With so many different formats of content, content creation is a major work scope for social media.
Apart from content, social media is very technology intensive. We need social media listening tools that employ big data analytics to understand the consumer speak, the brand speak, the competition speak etc. We also need social media management and engagement tools that helps us to respond to consumer comments, to do influencer marketing and to schedule multiple updates in bulk.
At Kuhipaat, we have the necessary knowledge and expertise to use the power of social media to not only create a favourable brand imagery and a fan base, but also to generate business out of it, with smart targeting in the forms of leads and actual conversions.
Social Media has been used for different objectives. It is used to create brand awareness, recognition, and sales as well as to provide customer service. Each objective requires different technology, skill sets and teams.
The organic content strategy is essential to for the objectives that we set. Access to information, the right information and information credibility is critical. Media listening tools help in generating the right kind of content.
Although Facebook today is the most popular social media channel, there are other relevant social media platforms and websites that can create the right reach & frequency for the content, with the best possible ROI.
Content must be relevant, interesting, useful and prolific to build a voluntary base of followers. It is important to conclude on the content formats to have the content produced on a regular basis, and budget accordingly.