Marketing Communications over the last decade has taken a big leap (of faith!) with the advent of interactive, super-fast, inter-connected world wide web and the myriad web technologies. All the critical pillars of communications - message, media, consumers, design...
Social Media Marketing, Sociology & Psychology In words of renowned digital analyst, speaker and author Brian Solis, "Social Media is about Sociology and Psychology more than Technology.” If we communicate according to other people’s background and needs, chances...
SEO - Search Engine Optimization, refers to the act of making a particular website easily accessible on various search engines. If I am looking at buying an LCD TV, I would most likely type 'LCD TV Review India' on BING or Google to find out the best LCD TV on...