Kuhipaat All Blogs
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Google Ads – Our Secret
We have a firm belief in the intrinsic power of Google Ads. Google Ads operate on the basic premise that humans love to seek assistance and that we are almost addicted to shortcuts. It amazes me that Google as a keyword is one of the most searched keywords on Google!!...
Get Your Business Online – 5 Tips for an effective website
1. Mobile First Philosophy : 87-90% of the users will view your website on a mobile phone. We must not adapt a desktop design into a mobile screen. Instead, we must design the website for the mobile phone. 2. Quicker FCP - Load Time : We had taken the consumer craze...
Consumer Promotion – Protech Homefie Contest
Homefie is a Selfie inside your beautiful home! Here is a blog to show our expertise in creating and managing a consumer promotion contest digitally. We at Kuhipaat Communications and Technology Pvt. Ltd., shortly Kuhipaat, create engaging marketing content to engage...
SEO Tips to rank your website in the first page of search engines.
What are SEO tips? SEO tips are steps taken to improve a website's position in the search engine result page. For every businessman, it is necessary to promote their business by ranking their website higher in Google, Bing etc. For example if you are an entrepreneur...
#WordPress How to remove WP-VCD Malware?
WordPress is an free online tool that helps us to make websites. It is easier to make websites on the WordPress platform. We use WordPress to make blogs and websites for our clients. Few days back we had a big issue with all our WordPress websites and blogs. All of...
Protech Guru: Use of a Brand Character to create consumer engagement.
Introduction Loyalty to a brand depends primarily on the consumer experience with the brand. Brand identity, which provides direction, purpose and meaning for a brand, is also linked to consumer experience and engagement. Protech Group is a well known real estate...
Website Design Strategy – Protech Group
Kuhipaat Communications and Technology Pvt. Ltd. have strategized, designed and wrote the content of the website design of Protech Group. Protech Group is a pioneer Real Estate developer in Assam having developed over 12 prime properties over a period of 10 years...
10 Benefits of having a Website
What is a website? In simple terms, website design is a document that gives details about yourself or your business. Like every document, this online document also has a name. The name is called the domain name. For example, www.marutisuzuki.com is the domain name of...
Social Media Management – Part 1
Social Media Management Social Media Management is a vast subject, which needs deeper understanding and constant reading & updates. It has revolutionised access to data, information flow, connectivity, which from our perspective, has affected advertising,...
Amul Advertisement – Simple and Consistent Brand Strategy
Nostalgia Amul Amul- The Taste of India. Need we say more? No! However, our love and connect with the brand Amul make us ruminate over it. A native brand success story example-Amul. A Consistent Advertisement elevating Brand Identity-Amul. The utterly butterly 'Amul...
Marketing Communications in the times of the World Wide Web.
Marketing Communications over the last decade has taken a big leap (of faith!) with the advent of interactive, super-fast, inter-connected world wide web and the myriad web technologies. All the critical pillars of communications - message, media, consumers, design...
Social Media is about knowing Sociology and Psychology.
Social Media Marketing, Sociology & Psychology In words of renowned digital analyst, speaker and author Brian Solis, "Social Media is about Sociology and Psychology more than Technology.” If we communicate according to other people’s background and needs, chances...
Opinion: Google Pixel is the proof of a gap between brand management & technology
I am a brand management thinker with a knack for technology, and not the other way round. I see the Google Pixel as a product that will not do too well. It may not be an outright failure, as it has Google and its tech machinery powering it. The PR and the...
Online Lead Generation – A Valued Marketing Aspect To Help Your Business
A GP Bullhound research report stated that the online lead generation was growing at 71% YTY- more than twice as fast as online marketing. 51% of local businesses surveyed said that lead generation is a challenge. [Source: ReachLocal, 2016] What is Lead...
Google Network Vs Yahoo-Bing Network
Everybody knowing or having interest in search marketing would know that Google dominates search volumes. In the US of A, Google handles two-thirds of all search queries. However, can we ignore the network that accounts for one-thirds of the search queries that...
Business Modelling – India as a Market !
India is supposedly a hot market for the world, and the entrepreneur enthusiast. A rising urban consumer population with increasing disposable income is becoming a target market of choice for many aspiring businesses. Absolute number of consumers in India and...
SEO & Inbound Marketing
I can't help but start with some of the great Seth Godin quotes when I am dwelling the topic of Inbound Marketing. I love his quotes even otherwise. He says, "If you can’t sell to 1 in 1000, why market to a million?". He also says, "People don’t believe what you tell...
SEO in the age of Social Media & Content Aggregation
SEO - Search Engine Optimization, refers to the act of making a particular website easily accessible on various search engines. If I am looking at buying an LCD TV, I would most likely type 'LCD TV Review India' on BING or Google to find out the best LCD TV on...
Communications – Always the Understated.
Financial Accounting, Acquisitions & Mergers, Forex Management, Product Strategy, Sales Strategy are all big job families respected as those hard skills that one needs to acquire through first class education and years of experience. They are the...
Facebook Vs Twitter: 5 points of Difference
There are quite a lot of things to say when there is such a title - Facebook Vs Twitter. But I would limit myself to what I feel. It is not what I have read. It is not what I have heard. To me, as a marketer cum advertising personnel, both strive on user...
Thinking Creative Consciously
Thinking creative consciously is a culture. It is an orientation. It's methodical hardwork. Creative thinking is an effort that the creatively inclined 'right brain' population of the world likes inherently. However, it does not mean that the left brain thinkers cant...