Social Media Marketing, Sociology & Psychology

In words of renowned digital analyst, speaker and author Brian Solis, “Social Media is about Sociology and Psychology more than Technology.”

If we communicate according to other people’s background and needs, chances are high of influencing their behaviour. While content becomes a part of sociology and influencing behaviour comes under psychology. In addition we are using technology as a medium of such conversations in social media marketing. Although it involves a huge mass of people, yet it one to one interaction can that can happen.

Any business, small to large, can make use of social media for brand advertising and generate leads. However it all depends on how well we do it. How can we create conversations? The key tasks are to listen, engage and build relationships with people. Things should revolve around the people rather than the business.

For social media marketing to become effective tool in decision making tapping into the psychological aspects of other people based on their socialisation factors is necessary. Psychological factors are needs, thoughts, feelings, attitudes, etc. Socialisation factors are family, location, education, environment, etc.

Digital marketing consequently helps people spread the word about their business which results in brand advertising and lead generation. It is all about identifying the essence of engagement.

Social Media Marketing – An Interesting Video

If we think we are in complete control of our destiny or even our own actions, we are wrong. Every choice we make, every behavior we exhibit and even every desire we have has its roots in the social universe. In the video below Nicholas Christakis, Professor of Medical Sociology in Harvard University, explains why individual actions are inextricably linked to sociological pressures.

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