1. Mobile First Philosophy :

87-90% of the users will view your website on a mobile phone. We must not adapt a desktop design into a mobile screen. Instead, we must design the website for the mobile phone.

2. Quicker FCP – Load Time :

We had taken the consumer craze around mWe upload videos and images to make our websites beautiful. Even WordPress, which is the most popular CMS in the world with 37% of the websites, creates a lot of http requests that slows down the website. We must have websites which load under 3 seconds.

3. Inbound Marketing :

We design the website with a lot of thought but not enough is done when it comes to acquiring leads / contact details from the website visitors. We have to create great forms with compelling content, use lead magnets, and design strategies to follow up on the lead.

It is important to have accessible Call to Action buttons across the website. Hover effects and HTML/CSS animations must be judiciously used for attractive CTA buttons and links.

4. Content Strategy :

It is important to weave a user flow while writing the content. A story flow is easier to read. The most important SEO parameter is the keyword consistency and frequency in the content. H1 tag, Anchor text, Internal links, and alt text also play an important role in search rankings of the website.

5. CMS vs HTML website :

It is important to decide whether to use a CMS like WordPress or to make a custom HTML / CSS website using PHP and JS. A proper SWOT analysis must be done to decide between the two.

Conclusion

Kuhipaat specialises in designing websites that drive business, offers a long term view on your digital marketing strategy to acquire new business. Please contact us if you want to relook at your website strategy.

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