Low Cost. High Impact
A website is one of the most cost effective marketing tool that gives rich returns on the investment. The returns on a website increases with time, for two reasons. One, the information on a website is accessible 24/7 from anywhere. Two, the maintenance cost of a website is very minimal.
Strategically, a website should be looked at as an investment that will give returns in proportion to the features that we built. A low cost simple website will give lower returns, as compared to a feature rich website. If the website allows consumers to interact with the brand, gives tangible benefits online then the website becomes expensive as well as more effective. The price of a website depends on the number of pages and the number of functionalities that we inbuilt.