What is a website?
In simple terms, website design is a document that gives details about yourself or your business. Like every document, this online document also has a name. The name is called the domain name. For example, www.marutisuzuki.com is the domain name of the website design of the company, Maruti Suzuki.
The next important question is, where is this online document called website stored? It is stored in a way that everyone of us can access it by typing the domain name on a browser such as Chrome and Internet Explorer. The storing of a website is called hosting, and websites are hosted in servers (big computers) that are publicly accessible from everywhere.
A website has many benefits for the marketing and sales of a business. How about a low-cost showroom that is open 24/7 for customers to come in and purchase? Won’t it generate good revenue?
Benefits of a Website Design
Here are 10 of the most important benefits of having a website for any business:
Advertising a business by means of television, print media like brochures, leaflets and other forms is very expensive. However, we cannot ignore the costs as advertising is a necessary tool for success of a business. Website designed well minimizes the advertising cost by putting the business online, available for a worldwide audience. The link to the website can be easily shared over SMS, Whatsapp and Social Media.
Website design is a quick and easy way to communicate information between buyers and sellers. Websites provide a lot of information by displaying product catalogs, product features and comparisons. Customers can make purchase decisions online with the online information. Information can be updated easily at a very nominal cost.
Accessible around the clock
Presence of website means customers are always able to find you – anytime, anywhere. Due to this, websites and social media are accessible 24/7/365. Customers put all efforts to reach a store only to find it closed. As a result, it creates a irritating attitude on part of the customer. Website is operational around the clock; from a public place to their office or bed, so customers are able to access the website design and enjoy the services easily.
A website can help acquire new customers easily. We have sold over 100 flats in a year for our client, Protech Group through the website design and Google Search Marketing. For schools and colleges, websites can help acquire new admissions. It can help any business acquire business and drive revenues.
We have to also mention E-commerce businesses which do business only on websites. A good website design is capable of creating trust in people to swipe their credit cards on the online stores. It is becoming essential for businesses to have a website to drive revenues with the increasing use of smart phones to access websites.
Let’s think what is more convenient: physically visiting the business location or to sit at your convenience and do business. With our busy lives, it is a pretty obvious answer. A lot of services can be provided through the website and the customers can avail those services at a convenient place and time. Online demo, online price calculators, online admissions, online tests and results, EMI calculators, online chat / customer service and such services can make the website design very essential for the customers
Website creates loyalty & repeat customers
Repeat customers are in search of additional and updated information. The easier they get their information, the easier they can do some of the basic interactions with the business; the larger will be the probability of creating loyal repeat customers. Websites make it possible to store customer information, their profile and their consumer behavior. It is possible to effective customer relationship management (CRM) if the business has an effective website with such features.
Additionally, it is possible for the website to automatically send SMS and Email to existing customers. Direct marketing of that sort can help retain customers, create repeat customers and increase customer base through word of mouth referrals.
In today’s world, there is an expectation for a reputable company to have its online presence. So website gives the business an opportunity to brief consumers the reasons to trust their business. To check the credibility of the business, most people search for the product or service in the Internet before purchasing.
There are a lot of websites that start from HTTPS. It basically means that the website is secure, and the company it represents truly exists. The website can have an ‘About Us’ page that lists the owners and directors of the business with their social media profiles and photographs. This makes the website credible and trust-worthy.
SEO & Other Tools to beat competitors
Using modern SEO tactics like content creation, HTML tag management, link building along with social media marketing, one can stay on top of competition and attract more customers to the business. The full form of SEO is Search Engine Optimization and it means the processes and techniques to bring a website to the top of a Google or Bing search result page. Although SEO has its own costs, but it is relatively cheaper to manage SEO as compared to other online marketing strategies.
There are online directories that list various businesses in terms of the business category. It is possible to get into these directories if you have your own website. Google Business is one such directory.
A website normally have static information and information that constantly changes or is updated regularly. A WordPress blog can be very useful to post new content regularly. We had done a blog for Protech Group that talked about interior decoration, buying a flat and other such topics related to real estate business. The blog helps in increasing new customer visits, repeat visits and can drive the ranking of the website in the different search engines. A blog can be maintained by a non-technical person through its user friendly content management service (CMS) interface.
Sales & Marketing
Website allows the business to market online. A number of marketing strategies can be used to advertise and market the business. As the site is accessible at any point of time all over the world, the ability to break through the geographical barriers has never been so easy. An effective website with great content increases the profitability for increased business. Online presence allows the sale of products or services around the clock to anyone without any limitations
A website is beneficial for every business: be it an NGO, a non-profit organization or a profit seeking company. Every business will need a different website strategy according to their business vision, mission and objectives. We at Kuhipaat can help you arrive at an effective website strategy, book a domain, write / code / design and host your website and then promote your website using various digital marketing tools.
We are based in a small town called Duliajan in the district of Dibrugarh, Assam. Write to us at [email protected] for a website proposal and quotation.