by Durlov Baruah | Dec 30, 2016 | Digital Marketing, Marketing, Social Media
Marketing Communications over the last decade has taken a big leap (of faith!) with the advent of interactive, super-fast, inter-connected world wide web and the myriad web technologies. All the critical pillars of communications – message, media, consumers,...
by Durlov Baruah | Oct 6, 2016 | Uncategorized
I am a brand management thinker with a knack for technology, and not the other way round. I see the Google Pixel as a product that will not do too well. It may not be an outright failure, as it has Google and its tech machinery powering it. The PR and the...
by Durlov Baruah | May 30, 2016 | Google / Meta Ads, Marketing
A GP Bullhound research report stated that the online lead generation was growing at 71% YTY- more than twice as fast as online marketing. 51% of local businesses surveyed said that lead generation is a challenge. [Source: ReachLocal, 2016] What is Lead...
by Durlov Baruah | Jun 10, 2013 | Advertising, Digital Marketing, SEO
Everybody knowing or having interest in search marketing would know that Google dominates search volumes. In the US of A, Google handles two-thirds of all search queries. However, can we ignore the network that accounts for one-thirds of the search queries that...
by Durlov Baruah | Jan 13, 2013 | Brand Consulting
India is supposedly a hot market for the world, and the entrepreneur enthusiast. A rising urban consumer population with increasing disposable income is becoming a target market of choice for many aspiring businesses. Absolute number of consumers in India and...
