We have a firm belief in the intrinsic power of Google Ads. Google Ads operate on the basic premise that humans love to seek assistance and that we are almost addicted to shortcuts.
It amazes me that Google as a keyword is one of the most searched keywords on Google!! It is because we don’t bother typing google.com on the address bar of the browser. In fact the address bar is almost unknown to the new generation in their twenties. They just know the search bar that comes in the middle of the browser home page. If you need google, you type ‘google<space>com on the google or bing search bar!! Haha.
The idea of Kuhipaat behind Search Ads is simple. Make it relevant for the consumer who is seeking.
Now relevance is a buzzword that is not easy to achieve. More so in an environment of automation where the intent is to run the campaign using the right link from the jungle of links. Gone are the days when we opted for manual bidding of keywords. If the machine says, campaign is successfully published, the automatic man inside us believes that the job is done. The recommendation feature of Google is supposed to take care of the rest. The art, the science and the logic behind the communication gets hidden. I wonder how many of us think of Google as a media of advertising and communications!
We had taken the consumer craze around mWe upload videos and images to make our websites We at Kuhipaat Communications & Technology Pvt Ltd have kept the art and science of communication alive in Google Ads.
1) We not only research the right key phrases but also implement them in the ad text and landing page.
2) We use multiple campaigns and multiple ad groups to segregate the insights and the factors that give rise to consumer demand and analyse demand in a holistic sense.
3) We use multiple ad text rather than depending dynamic search ads.
4) We use ad extensions like image extension, call extension and form extension in a strategic way to get the right outcome.
5) Among other things, we guide our clients in the lead fulfilment process. The quicker we give the first call, the better is the chance of conversion. Then there are automatic WhatsApp, Email and SMS integrations that help the brand reach out to the seekers of the brand.
Google Ads definitely leads to sales. The question that we need to ask – what was the ROI? Only consumer insights can reduce ROI. We therefore focus on our consumers and not on the automations that Google has brought in.
Thank you.
Conclusion
Kuhipaat specialises in designing websites that drive business, offers a long term view on your digital marketing strategy to acquire new business. Please contact us if you want to relook at your website strategy.
87-90% of the users will view your website on a mobile phone. We must not adapt a desktop design into a mobile screen. Instead, we must design the website for the mobile phone.
2. Quicker FCP – Load Time :
We had taken the consumer craze around mWe upload videos and images to make our websites beautiful. Even WordPress, which is the most popular CMS in the world with 37% of the websites, creates a lot of http requests that slows down the website. We must have websites which load under 3 seconds.
3. Inbound Marketing :
We design the website with a lot of thought but not enough is done when it comes to acquiring leads / contact details from the website visitors. We have to create great forms with compelling content, use lead magnets, and design strategies to follow up on the lead.
It is important to have accessible Call to Action buttons across the website. Hover effects and HTML/CSS animations must be judiciously used for attractive CTA buttons and links.
4. Content Strategy :
It is important to weave a user flow while writing the content. A story flow is easier to read. The most important SEO parameter is the keyword consistency and frequency in the content. H1 tag, Anchor text, Internal links, and alt text also play an important role in search rankings of the website.
5. CMS vs HTML website :
It is important to decide whether to use a CMS like WordPress or to make a custom HTML / CSS website using PHP and JS. A proper SWOT analysis must be done to decide between the two.
Conclusion
Kuhipaat specialises in designing websites that drive business, offers a long term view on your digital marketing strategy to acquire new business. Please contact us if you want to relook at your website strategy.
Homefie is a Selfie inside your beautiful home! Here is a blog to show our expertise in creating and managing a consumer promotion contest digitally.
We at Kuhipaat Communications and Technology Pvt. Ltd., shortly Kuhipaat, create engaging marketing content to engage prospects and customers to meet a marketing problem or an marketing objective.
Our client Protech Group (link of website designed by Kuhipaat) had wanted us to design a promotion to engage its potential influencers and customers to like the Facebook page of Protech Group and also to increase website views.
Consumer Promotion Idea:
We had taken the consumer craze around mobile selfie in order to upload onto social media, and suggested a selfie contest. The selfie idea was about the love and pride of the homeowner. Any homeowner is extremely proud of her home decor, in order to make it relevant for Protech Group.
We branded it as Protech Homefie Contest taking the word selfie and home. It is a selfie photography contest to acknowledge all the proud homemakers who take a lot of effort to make their homes beautiful, clean and tidy.
All the participants had to do was to take a selfie with your favourite room and upload it on our official Facebook Page with a caption & the hashtag #protechhomefie. The contest duration is from 1st June to 15th June 2018. Ten best Selfies would win a gift voucher of Rs. 1000/- each!
The steps to participate in the consumer promotion were as follows:
Take a selfie with his or her favourite room in the background and upload it on the page.
Write a caption with the hashtag #protechhomefie and post it.
Please visit the link to create a Contest ID to complete your participation.
Protech Group had a committee to judge the best entries to select the 10 lucky winners. The winners would get a gift worth Rs 1000/-. We decided to feature the winners on the Facebook page of Protech Group.
Promotion Communication Strategy
Any consumer promotion campaign needs ample advertising targeted to the target audience. Since it was a digital consumer promotion to increase likes on the Facebook page and to increase website page views, we decided to use digital media to promote this contest.
Creation of a Consumer Contest Logo
In order to give an instant recognition to the contest visually, we decided to design a Contest logo / mnemonic. The logo had the name Protech for instant brand connection. Also, the creative idea behind the logo was to make to contemporary, colourful and vibrant. This logo was present in every communication that we had to promote the consumer contest promotion.
Creation of a Consumer Promotion Landing Page
We had created an exclusive landing page on the website and had linked it in place of the EMI Calculator for the period of the promotion. Here is the URL of the landing page – Link.
Homefie Landing Page
The landing page of the Protech Homefie Contest had the steps to be followed in order to participate in the contest. Also, it had a contest form where the customer had to enter his details and register for the contest. Upon entering his details, the Kuhipaat programming team had done a small web application to send a contest participation ID in an SMS to the participant. This was done to increase the credibility of the promotion and the fact that Protech Group is a tech-savvy company.
The SMS Marketing enabled contest form
Consumer Promotion Contest Campaign
We had started the promotion contest campaign with a teaser video that we had released on Facebook, Instagram and Twitter. Here is the link of the Facebook post.
Are you proud of being a #homemaker? Are you a #Selfie freak? 🤔Like our #Facebook page and get notified of an interesting promo with many exciting gifts. Coming up on 1st of June 2018. 🎀🎇 #Assam #ContestAlert #stayupdated #photography #interiordesign #interior
Five days after the teaser video, we launched the homefie contest campaign with a image post. Here is the link for the post. We did not do a paid campaign to boost the post, as the budget was limited. Even then, we had started getting a lot of queries and participation. Page likes also started increasing.
PROTECH HOMEFIE CONTEST 🤳💕Protech Group is organising a Homefie Contest for all you lovely Homemakers!Protech…
We did three more posts in the remaining 14 days to advertise the Protech homefie contest promotion. All the creatives were different and the objective was to create interest and urgency. They accompanied the steps to participate in the homefie contest promotion. All the graphic designs were intended to show that it is a photography or a selfie promotion contest. The polaroids or the model taking a selfie pointed to that creative leap.
Following were the creatives used for the same.
2nd post
2nd post
3rd post
3rd post
4th Post – Create Hurry
Result Creatives
The last part of the contest promotion communication strategy was to create banners to announce the lucky winners. We had taken the Facebook profile image of all the winners and had used the polaroid idea to announce and congratulate the winners in a Facebook post. We had tagged all the winners so that they are informed and they can share the post among their friends. The creative used is given below:
Here is the Facebook post to congratulate the winners:
🎉 HEARTY CONGRATULATIONS! 🎉The day we have all have been waiting for has finally arrived. We are proud to present our…
Kuhipaat Communications and Technology Pvt Ltd is built on the premise that we will build a bridge between communications and technology. We believe that each of the camps does not know the domain expertise of the other. Protech Homefie Consumer Promotion contest is an example of our expertise in both technology and communication.
We are based in a small piquant town called Duliajan in Assam, and trust us that our location is not a disadvantage. In fact it is an advantage because of our ability to give a better value for your money. If you looking for a partner to manage your digital communications as well as enable you in terms of digital technology, we are confident that we can help your business to grow.
