by Durlov Baruah | Jan 13, 2013 | Brand Consulting
India is supposedly a hot market for the world, and the entrepreneur enthusiast. A rising urban consumer population with increasing disposable income is becoming a target market of choice for many aspiring businesses. Absolute number of consumers in India and...
by Durlov Baruah | Dec 20, 2012 | SEO
I can’t help but start with some of the great Seth Godin quotes when I am dwelling the topic of Inbound Marketing. I love his quotes even otherwise. He says, “If you can’t sell to 1 in 1000, why market to a million?”. He also says, “People...
by Durlov Baruah | Dec 12, 2012 | Brand Consulting, Marketing, SEO, Social Media
SEO – Search Engine Optimization, refers to the act of making a particular website easily accessible on various search engines. If I am looking at buying an LCD TV, I would most likely type ‘LCD TV Review India’ on BING or Google to find out...
by Durlov Baruah | Dec 2, 2012 | Advertising, Brand Consulting, Digital Marketing
Financial Accounting, Acquisitions & Mergers, Forex Management, Product Strategy, Sales Strategy are all big job families respected as those hard skills that one needs to acquire through first class education and years of experience. They are the...
by Durlov Baruah | Oct 23, 2012 | Brand Consulting, Social Media
There are quite a lot of things to say when there is such a title – Facebook Vs Twitter. But I would limit myself to what I feel. It is not what I have read. It is not what I have heard. To me, as a marketer cum advertising personnel, both strive...
